What is Liveto's Event Shop?

Liveto's Event Shop is an embeddable ticketing and sales platform that lets event organizers sell tickets, merchandise, and partner products directly on their own website — without redirecting customers to an external service. The shop is fully customizable to match your brand.

What can I sell with Liveto's Event Shop?

You can sell event tickets, merchandise, parking passes, food vouchers, VIP packages, camping spots, registrations, memberships, and partner or affiliate products — all within a single, seamless checkout flow.

Can I embed the ticket shop directly on my website?

Yes. Liveto's Event Shop can be embedded on your website in two ways: as an inline embedded widget within your page content, or as a floating button that opens a side panel over your site. Both options keep buyers on your website throughout the entire purchase.

Who is Liveto's ticketing platform for?

Liveto's platform is designed for event organizers who want to sell tickets and products directly on their own website. It is used by festivals, museums, sports events, trade fairs, theatres, concerts, associations, companies, and educational institutions — primarily in Finland.

How much does Liveto ticketing cost?

Liveto's ticketing starts at 0 €/month. A per-product service charge applies, starting from 1.5 €/product. Full pricing details are available at liveto.io/en/pricing.

Who owns the customer data collected through Liveto?

The event organizer is the data controller and retains ownership of all customer data collected through the Liveto Event Shop. Liveto acts as the data processor. Organizers can use the data and CRM integrations to make data-driven decisions and grow their events.

Brandable

Ticketing

Grow your event sales with Liveto’s Event Sales Platform

Liveto’s Event Sales Platform integrates directly into the event organizer’s own website, enabling the sale of tickets, merchandise, and services through a single purchase journey. Since organizers can sell much more than just tickets—from parking passes and VIP packages to products offered by partners—we prefer to talk about event sales rather than simply ticket sales.

The Event Sales Platform is fully customized to match your brand, creating a seamless and user-friendly shopping experience that feels like a natural part of your website. When customers don’t have to leave your site to complete their purchase, the buying journey remains uninterrupted—resulting in higher conversion rates and increased sales.

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Trusted by Leading Event Organizers

Boost Your Event Sales

With Liveto's Event Shop

Liveto’s Event Shop helps event organizers maximize revenue directly from their own websites by presenting the right products at the right time throughout every stage of the customer journey. Upselling becomes effortless when all products and services are available in one place.

For attendees, the purchasing experience is simple and seamless: tickets can be purchased directly through the organizer’s website without requiring account creation or login.

In addition to the embedded Event Shop, organizers can also take advantage of Liveto’s traditional event pages to support their sales and marketing efforts.

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Ticketing

Service fee from €1.50 per product

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Ticket Sales & Merchandise
Reporting & Analytics
Communication & Feedback
Custom Event Pages & Event Shop
Access Control

Create Better Customer Experiences

With Liveto’s Event Shop, customers stay on the same website throughout the entire purchase journey and have access to all the information they need before making a buying decision. This seamless experience strengthens the organizer’s brand, improves customer satisfaction, and helps increase conversions.

A Powerful Step-by-Step Sales Journey

With Liveto’s Event Shop, you can create a clear and reliable purchase journey that allows customers to buy not only tickets, but also merchandise and additional services—such as parking passes, camping spots, or meal packages—through a single checkout process. Customers move seamlessly from one step to the next without unnecessary interruptions or having to switch between websites.

Event Data That Drives Growth

Liveto’s Event Shop collects valuable event data that organizers can use to develop and grow their business. The event organizer remains the data controller, while Liveto acts as the data processor, ensuring that all collected data stays under the organizer’s ownership and control.

Ticket Sales Directly on Your Website

With Liveto’s Event Shop, ticket sales take place directly on the event organizer’s own website, without redirecting customers to an external service. The Event Shop can be fully customized to match your brand, making ticket sales a seamless and natural extension of your event’s visual identity.