What does Liveto offer for sports events?

Liveto provides sports events with a comprehensive event platform: ticketing, accreditation, competitor and media registrations, access control, fan product and merchandise sales, the Event App, and streaming behind a paywall — all from one system.

Can a sports event be streamed behind a paywall?

Yes. With Liveto, sports events can be streamed behind a paywall, allowing spectators to purchase access directly online. This enables additional revenue and helps reach a wider audience beyond those attending in person.

How does accreditation work for sports events in Liveto?

Competitor, media, VIP, and volunteer accreditation and registrations are managed in the same system as spectator ticketing. All critical stages of your sports event run seamlessly from one place.

Who owns the spectator data in Liveto?

The event organizer is always the data controller and retains full ownership of all spectator data, purchasing behaviour, and customer history. For sports clubs with returning spectators, knowing your own fanbase is a significant competitive advantage.

Which sports events use Liveto?

Liveto's sports event customers include Kalevan Kisat, Kuninkuusravit, Seinäjoki Racetrack, Hippos, Vermo, and Motonet GP.

Successful

Sport Events

Q: Does Liveto work for both small and large sports events?

Yes. Liveto works for small local competitions and large national sports events alike. You can choose exactly the tools you need — all of Liveto's features or just the ones that fit your event.

With Liveto's ticketing

A successful sports event starts long before the first whistle blows. Liveto provides everything sports events need from one system: advance and merchandise sales, communications, engagement, and tools for development through feedback and data. Your event's brand stays front and centre throughout.

Request Demo

Check out the Pricing

Trusted by Leading Event Organizers

I warmly recommend Liveto's services to all other sports event organisers!

PASI VALORANTA

KALEVA GAMES

Easy deployment and fast process.

JYRI SARANPÄÄ

SEINÄJOKI RACECOURSE

Tailored solutions

Liveto works for small local competitions and large national sports events alike. You can choose exactly the tools you need: ticketing, event management, accreditation, merchandise sales, fan products, attendee communications, feedback surveys, access control, or the Event App delivered directly to spectators' phones. The ticket shop can be embedded on the event organizer's own website or you can use Liveto's event pages.

Everything in one place

Save time and effort by bringing everything together in one system. Liveto is built to meet the specific needs of sports events: advance ticket sales, accreditation, competitor and media registrations, and merchandise sales all from one system. Every critical stage runs seamlessly without separate services.

Brand experience at the centre

Liveto's ticketing and event management is fully customisable to match your sports event's visual identity. Attendees stay on the event organizer's own website throughout the entire purchase journey, strengthening the brand image and building trust. Every detail from colours to communications can be tailored to reflect your event's brand.

Create better spectator experiences

With Liveto, sports event spectators enjoy a seamless experience from purchasing a ticket to entry and buying merchandise. Purchasing is easy with no mandatory login, on the event organizer's own website. This reduces friction in the purchase journey and improves spectator satisfaction.

More revenue, lower costs

Liveto offers two pricing options to suit the organizer's needs: a fixed monthly fee with no per-product commissions, or a commission-based model. With the fixed fee, every additional sale grows revenue without extra costs.

Use Data to Grow Your Events

At Liveto, the event organizer is always the data controller, not the ticketing service. All spectator data, purchasing behaviour, and customer history belong to the organizer. The organizer decides how the data is used and who it is shared with. For sports clubs and events with returning spectators, this is a significant competitive advantage: knowing your own fanbase helps you develop your event, build your community, and grow your sales.